Case study / Concept project
Northline
An identity with a little room to move.
Identity / 2026
The question
How can a simple mark feel open?
The approach
A repeated arch creates a flexible visual language. The system pairs a crisp typographic structure with an expressive, simple shape.
The outcome
A concept identity study with a repeatable graphic system. This is sample creative work, not a commissioned client case study or a claim of business results.
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